immer geradeaus

the world on autopilot

immer geradeaus

the world on autopilot

An artistic experiment on how the world looks through the screen of a navigation device.

  • Self initiated

Looking at the screen of a navigation device the road is always right in front of you, as if your route follows a straight line.

While looking at your smartphone you don’t pay attention to the route you follow, only if you have arrived or not. You have no active memory of how you got there, you just did.

Immer geradeaus re-imagines the city as a long strip along your route, eliminating all turns by bending the city around your route so it truly becomes a straight line from A to B.


Routes are rendered as large printable images of several meters wide.

Immer geradeaus is german for ‘keep straight on’

shown below:

  • 4 cropped routes (all parts of Utrecht)
  • Amsterdam: Rijksmuseum to Rembrandtplein
  • Utrecht: Dom tower to Central station
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