Adidas Speedfactory

Interactive datalab
Adidas Speedfactory

Adidas Speedfactory

Interactive datalab

Out of Adidas’ rapid manufacturing lab came the AM4, a new running shoe custom made for the cities of London and Paris.

To promote the AM4, Resn created the Speedfactory: an interactive datalab, where runners can track and collect their data in preparation for a future of personalized shoes.

Four interactive installations: a treadmill, photo booths, kinect tracking and a 3D foot scanner are housed in a custom structure made of shipping containers.

  • Resn / Adidas
  • London
  • Paris
  • New York
  • Los Angeles
  • Tokyo
  • Shanghai

Interactive datalab

Out of Adidas’ rapid manufacturing lab came the AM4, a new running shoe custom made for the cities of London and Paris.

To promote the AM4, Resn created the Speedfactory: an interactive datalab, where runners can track and collect their data in preparation for a future of personalized shoes.

Four interactive installations: a treadmill, photo booths, kinect tracking and a 3D foot scanner are housed in a custom structure made of shipping containers.

Together with Daan van Hasselt I was asked to create all interactives for the Adidas Speedfactory installation within a minimal timeframe.

Each interactive combines different measurements (skeleton, speed, face recognition, 3d foot scans) into useful information and different social outputs in the form of photo and video.

Each location has it’s own show design with corresponding colors that is reflected in both the interior and customization of all screen and generated visuals.

We did a tech feasibility and designed a modular system to make sure we were able to re-use as much code as possible and offload some tasks to other programmers without interfering too much in each others work. We were also in charge of making decisions for the necessary hardware and on-site installation, testing and configuration.


The system runs several node.js and custom Cinder applications, uses multiple Kinect sensors, about a dozen Canon DLSRs, dozens of (touch) screens and multiple custom programmed FlipDots. The photo and video compositions were generated by After Effects through an automated process.

Photos: sodium

projects Phobiarama